In the world of eCommerce, a 100% conversion rate is equally elusive, as shoppers can encounter all sorts of obstacles as they navigate their way through the checkout and payment process. The task of online merchants is to remove those obstacles – the digital ‘goalkeepers’ – so that they can drive conversion rates as high as possible. And just as penalties can swing the result of a game, even a minor change in a merchant’s conversion rate can noticeably impact their revenue, positively or negatively.
IXOPAY is part of the IXOLIT Group, which was founded in 2001 and maintains national and international eCommerce customers. The owner-managed and financed company is a best-of-breed, highly scalable, and PCI-certified payment management platform for White Label Clients and Enterprise Merchants.